ILWTI is an international Lymphedema & Wound certification training company that sells high ticket medical courses online.
The client identified that digital was becoming more and more important as a marketing channel, as opposed to traditional promotional methods such as expos and print advertising. They were looking for an integrated digital strategy that would produce results in excess of the natural migration to online channels.
The client’s key objectives included the following:
Develop and execute an integrated digital strategy that achieves an increased purchase rate online and make the best use of available marketing resources.
Install a tracking and measurement system to accurately track the Return On Investment on marketing expenditures
Increase new customer acquisition
Boost average transaction size
How the objectives were achieved
Devising a web marketing strategy addressing the areas of traffic generation, conversion optimization and customer lifetime value optimization.
Building a metrics dashboard and reporting system for comparing lotteries over time.
Introducing new traffic sources, including Google AdWords and Facebook Advertising campaigns to augment existing traffic.
Launching a social media campaign to showcase award-winning courses, engage the community and reach new audiences.
Conducting Conversion Rate Optimisation and A/B split testing into key conversion pages and the shopping cart in order to lift conversion rates and average customer value.
Transactions on the website increased by 61% year on year
Sessions with conversions grew by 173% year on year
Average Order Value improved by 69% year on year