With millions of different businesses, brands and companies to choose from consumers are consistently bombarded with advertising from all angles. Being a marketer whom enjoys the psychology behind advertising in today’s world its difficult to capture the attention of a potential customer. Especially if you’re not properly promoting your brand or making people aware that you exist.
There are many ways to raise your brand’s awareness, but to me, the simplest way to go about this is to go directly to the source. Ask yourself, “Where do my potential buyers/consumers spend their time” Ask yourself, “Where do my current customers stay engaged with me”. After answering these simple questions you may have an array of answers. The truth is, there are only a handful of places where people today are really placing their attention beyond their hobbies, jobs, families etc…These platforms they spend their time on also are very closely connected with their hobbies, jobs, and families. If your getting the hunch that social media is what I’m talking about then your RED HOT!
Social Media and Search Engines like Facebook, Instagram, Google & Youtube consume hours of time from billions of people every day. These platforms are the best way RIGHT NOW to capture your potential and current customers attention. These platforms are the best way RIGHT NOW to raise your brand awareness so you do not get lost in the large, but finite amount of other brands your consumers could choose to purchase from. I emphasize right now because NOW is the only time that exists, and to put off attempting to grow your company with new marketing/advertising methods is insane. Especially because many businesses are crushing it with these advertising methods right now. I’m telling you do NOT sleep on the potential of building your brand’s awareness through social/search advertising.
One thing I notice often with business owners I talk to is the fear they have of trusting these platforms to get the job done. The truth is fear never got anyone anywhere and will slow you down instantly in business. Another truth is that this is where your consumers spend their time. If your wasting thousands of dollars per month direct mailing, appearing in magazines and print media that simply gets thrown away you’re doing yourself a disservice. Literally, think about how many emails, pieces of ad mail and TV/Radio commercials you skip because it’s not new, exciting or engaging. On the contrary, I am not saying these methods do not “work” but they are not as POTENT as social or search right now or over the coming years.
If your a business owner and are struggling to drive Brand Awareness then you need to rethink your marketing strategies. The best part about advertising through platforms like Facebook, Instagram, and LinkedIn is the social proof that gets attached to your ad. It’s not like a radio or TV ad where you cannot even track the true reach or impact that ad made. With these new platforms, you can track exactly who engaged, how many times it was viewed, who commented, who shared it, and wherein the world these people are at. It’s literally the coolest thing to see one video on a platform like Facebook blow up and shift the path of whomever person/business that posted it.
Another great thing about this is that the more attention your content gets, the more people become aware of you, and it’s calculated. It’s calculated because the more you pay the more attention you get. Your budget is completely up to you and it allows any small to large corporate business to continue to grow no matter what level they are at. Granted yes you must hire an agency or pay in-house talent to carry out these tasks. Yet a good piece of content will go far for you with a team that really knows how to market online today. If you care about building your Brand Awareness and want to succeed in business RIGHT NOW then take advantage of advertising on these platforms.
C.O.O of FG Marketing Co.
P.S if your a business owner who want’s to learn about the power of advertising online check out the website above and inquire about our services and my team will arrange a FREE CONSULT to help get you going in the right direction.