Marketing online is not as complex as we make it out to be. Learning how to overcome your “limiting” beliefs on the subject of marketing on Social Media just may save your business. Or, if you are a social media/digital marketer learning how to overcome your potential clients limiting beliefs about marketing online will save you a ton of time attempting to convince people that they need something that they don’t yet understand. Below are the top five social media marketing “myths” that we busted for the sake of clearing up the mass confusion for our clients, friends, and colleagues.
1.) “I don’t need to market my company online”
The truth is you do. Realize that over 2 Billion people use Facebook every single day. Realize that over 1.2 billion searches are generated DAILY on YouTube. Instagram has over 800 million monthly active users. No TV commercial, magazine ad, or radio blip you pay for can reach that vast array of people. The best part is that when you pay for advertising on a social media platform like Facebook you can advertise directly to your demographic to an eerily creepy degree. (Learn How Targeted You Can Get With FB Ads Here)
2.) “Facebook Ads Don’t Work”
Myth. The truth is Facebook ads are the cheapest way to advertise right now. If you really know what you are doing you can get video views for as low as .01/cent per view. When you combine that fact with the 2 billion active users DAILY it is the most effective, targeted marketing tool to use on EARTH. The only reason you may not have had success is that you don’t know how to build out true ads on the back end of Facebook’s business manager. Or you were probably not spending enough money over a correct amount of time to get the results you wished to see. Just like a cake, if you miss an ingredient in running ads you can mess up an entire campaign in a matter of a few clicks.
3.) “I don’t think I need videos for my marketing campaigns”
The truth is you do need to leverage video. Regardless of your personal preference the easier you make it for people to find you the more success you will have.A video is the simplest way to show your customer what you can do for them that allows them to solve a problem they are facing. If it is a restaurant, dentist, or gym when you can capture a customers attention in a few seconds and connect with them on an emotional level where they feel a bond with you, you’ve won. This becomes super powerful when you run ads to your video because Facebook gets over 8 BILLION daily video views. The truth is, your company deserves a good chunk of those views.
4.) “I don’t need an Instagram account for my business”
Myth. Instagram is owned by Facebook and the ads you build on Facebook can be directly transferred to Instagram. Remember, 800 million people are active on Instagram monthly. This is a HUGE chunk of people that you can advertise too. Especially if you have great visual content. Instagram is a space where you can directly plugin with your customer and connect with them on a more personal level than any other social media platform to date. Simply put, do not allow the rubbish from other people dictate you towards not using social because you think it “can’t” work. You do not know something until you live it, so give it a shot.
5.) “I can just post and people will engage”
Myth. The truth is there is a lot that goes behind the scenes psychologically when people view your content. First off, what is your content bringing the viewer? Second, is your message simple and concise? Third, is your content engaging, exciting and fun? These are all questions you need to ask yourself. You can sit and post all kinds of random stuff all day and call it “good” but the truth is quality over quantity will win every time. Don’t expect people to engage if you did not take your time to make a high-quality post that brings them value. Also, with the ever elusive algorithm always changing the easiest and most effective way to build engagement is to run ads towards your best content so that new fans & customers naturally join your entire ecosystem.
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Skylar G. Lysaker // C.O.O of FG Marketing Co.
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