Google's platform has billions of searches daily. People search for answers to questions they may not know, they search for websites for brands they love, and they search for products and services that improve their lives. Google's use is almost infinite and with billions of different keywords being typed into that search bar daily, the results per user vary. For example, let's say you run a plant-based protein company and want more traffic to your online store. One thing our Search team focuses on at FG is taking all of the different keywords that relate to your product and service and leverage them to drive traffic to your site. The goal to is to take a customer searching for plant-based products, protein powders, vegan food, etc..and drive them at your brand. This can be done through Google's powerful advertising platform which can even be used to put your brands ads in front of your competitors. Search is a potent way to advertise your brand online and is something that every brand should take advantage of.
Think of Social Media not only as a platform that users leverage to connect with others, but as an advertising platform as well. Here at FG we think of smartphones, tablets and laptops as mobile billboards. Your customers and target demographic spend an average of 3 to 5 hours a day on these devices, and that is something all business owners must understand. Advertising on Social Media platforms like Facebook, Instagram, LinkedIn, Twitter etc...is extremely underused today by many businesses. The ROI on advertising on social is very high right now, due to many big brands and companies being trapped in traditional marketing methods. With the power of Vortex Marketing, we drive qualified leads to our clientele's social media content that turns into revenue. Social Media is the new accreditation of your business, and there is no better way to compliment that stat then to pay for advertising space on your Social Media platforms.